high water rising (again)
In 1998 I predicted the popping of the tech bubble and the business carnage that would ensue. (A bunch of other people did, too, to be fair.) It gives me no pleasure in 2008 to observe that we are facing another economic squeeze as our clients do things like cut back on their marketing and IT budgets, and um… go bankrupt. More reputable and better heeled folks than me are also a wee bit concerned. Now, I’m not panicking. My take is this if your business has a viable business model and a clear point of differentation from your competitors, then you’re in trouble, but it’s the kind of trouble that can be resolved through hard work and smarts. On the other hand, if you’re missing any key ingredients – like, say, a unique or well-differentiated product, or a subscription-worthy content offering, or an incredibly helpful widget – it may be time to duck, cover and roll.
I’m looking at you, poor old Yahoo!
3 years ago