more, more, more (how do you like it?) from my interactive world
In a previous post along these same lines, I mentioned a desire for a beautiful web site that was text only. A mysterious stranger passed along a link that - while technically maybe not graphics free - is really astounding. I have some quibbles about the functionality. Still, it’s beautiful.
I just want two things tonight.
I want fewer ‘awareness’ ads online. I want more ads that allow me to play with them, or to get the desired behavior started. I want to see the online ad model as a whole move away from the broadcasting of units (“banners”) and towards a more sponsor-driven model, where engaging content and/or useful functionality is delivered under the banner of a brand.
I want to challenge every other interactive agency in the ‘hood to a 24-hour marathon build, where teams would have 24 consecutive hours to architect, design and develop a site based upon a shared creative brief plus associated technical and business requirements. Share the results,
compare, and call out excellence.
